Magnet Symposium - 30 March 2018
Customer of the future
Are you ready?

About the symposium

Organisations and businesses have to put the customer’s voice first.  At the same time one only needs to look at businesses to know that technology has given customers a platform to voice their opinion and exchange their stories, but how can a company adapt to this? What should a business focus on and how will the customer experience evolve?

In recent years the internet, technology and digitalisation have evolved to such an extent that it has become obligatory for companies to consider them in their strategies. In addition to this, sustainability is becoming ever more important. These developments have meant that not only customer contact and services but also products have changed. What does a customer currently expect and how is this going to change in the next 10 or even 40 years?

This Symposium will bring together companies, customers and young professionals to learn, discuss and share information about key aspects of customer experience. We want to focus on the circular economy, product development, customer satisfaction and other global trends that are likely to shape the coming decades.


Joris Luyendijk

Panel Discussion Leader

Ward van Mens

Day's Chairman

Freek Schut

Director Sales
Tata Steel

Gareth Conduit

Royal Society University Research Fellow
University of Cambridge

Ewald Breunesse

Manager Energy Transitions

Simone Vooijs

Director Technical Downstream Operations
Tata Steel

Mark Boersma

Manager Advanced Analytics

Martin de Olde

Head of Marketing & Business Development
Ardagh Group

Aafke Croockewit

Interaction Designer

Jildert Huitema

Manager Marketing, Online Development & Intelligence

Carlo Moretti

Cloud Sales-Industry Principal Solution Specialist

Jan Zwang

Senior Manager Market & Customer Insights

Matthijs Sienot

Member of Dutch Parliament

Cheryl Anderson

Head of Customer Engagement
Tata Steel

Jur Gaarlandt


Ben Shreeve

Research Associate
University of Bristol

Tijs Berens

Project Manager
Frisse Blikken

Dionne Ruurda

Project Manager Centennial
Tata Steel

Jos Westerkamp

Marketing Manager

Evelien Veldhuijzen

Strategic Designer

Petra Hendriksen

Innovation Manager


The symposium will take place at the congress centre of Tata Steel IJmuiden. Prior to the event, a site visit to our Hot Strip Mill is arranged for young professionals of other companies. Those who have signed up for this tour are requested to arrive at 8.15. Other participants may arrive at 10.00 and collect their badges at the registration counter.

The symposium will start at 10.30 with a welcome note followed by plenary and interactive sessions. For the interactive sessions, participants will be randomly divided over these sessions. You will find your interactive session in your personal scheme at the website (after login). After the interactive sessions a panel discussion led by Joris Luyendijk will take place. The event will close at 16.40 with time for networking and socializing.

08:00 - 08:30Tour Reception
08:30 - 10:00Site visit (optional)
10:00 - 10:30Welcome
10:30 - 10:45Opening
10:45 - 12:30 Plenary sessions
12:30 - 13:15Lunch
13:15 - 14:45 Interactive sessions
14:45 - 15:00Coffee
15:00 - 16:00Panel discussion
16:00 - 16:30Plenary Session
16:30 - 16:40Closing
16:40 - 17:45Drinks & Snacks

Join us to inspire and meet young professionals to discuss the Future Customer.


Tata Steel

Wenckebachstraat 1, 1951 JZ Velsen-Noord
Congress Centre (2H-27)